Analytics Marketing Manager
About Us:
Biz2X, a rapidly growing, high-growth Series B ($52M), SaaS digital lending platform disrupting a $1.4 Trillion dollar industry. Biz2X is an AI-powered digital banking platform that helps financial institutions such as HSBC and Popular Bank automate business lending. Our cloud-based technology helps banks transform lending at scale, by providing a more user-friendly experience for small businesses, while helping our partners increase efficiency, optimize risk, and expand into new markets. Our clients include top 100 global banks, regional lenders, and financial service providers.
About This Role:
Biz2Credit is looking for a Marketing Analytics Manager who knows how to guide marketing decisions with data-driven insights so that our marketing team can make smart decisions based on data, not assumptions. You should be ready to get deep into the company’s data and analytical platforms, for both Biz2Credit and Biz2X, and work cross-functionally with colleagues from the data science team and marketing team to extract key insights that will be used to drive performance for the business. Reporting to the VP of Marketing, you will be responsible for gathering and analyzing data, making recommendations, and ensuring appropriate adjustments are made to improve our marketing.
Responsibilities:
- Monitor and report to teammates on the performance of various marketing channels and campaigns related to Biz2Credit and Biz2X.
- Create scalable, innovative approaches to extracting, managing, and analyzing data from customers.
- Contribute data-driven content regularly to our proprietary research reports, industry-leading blog and social media channels based on customer data and other insights.
- Collaborate with marketing leadership of Biz2Credit and Biz2X to accurately forecast results and craft the right strategies, campaigns, and tests to run.
- Develop plans for improving the core analytics architecture used in the marketing department, including through technology and methodological solutions such as web analytics, predictive models, and workflow tools.
- Analyze marketing and sales data to develop insights for marketing team members and make recommendations on areas for optimization.
- Coordinates closely with marketing team members to track, report, analyze, and escalate day-to-day execution of work.
- Provides timely and professional updates on project status to executive leadership and coordinates meetings, briefings and requests to ensure all feedback is accounted for in each project.
- Prepares campaign reports by collecting, analyzing, and summarizing data from analysis of historical marketing data.
- Organize CRM data and improve use of prospect data in marketing and sales campaigns.
Requirements:
BA/BS degree or equivalent working experience.
4-6 years of marketing analytics experience.
Experience with analytic techniques, statistical modeling, and web analytics technologies. Knowledge of SQL, Python, statistical analysis required.
Past experience in the financial services industry and marketing to B2B audiences, especially small businesses, is a strong preference.
Excellent analysis and analytical communication skills – there is a heavy amount of formal presentation of data required in this role
Excellent communications skills when working with teammates who may be either data-driven or more qualitative.
Expert in Intellicus, Tableau, PowerBI or other business intelligence tools, Microsoft Excel, Google Ads or similar advertising platforms, and Google Analytics.
Deep understanding of web-related user behaviors and trends, with a strong ability to optimize marketing campaigns to achieve better results.
Experience working with custom databases and custom CRM systems is a strong preference.
Some Benefits & Perks:
Generous medical, dental, and vision insurance.
401K match, commuter benefits, and employee incentive plan.
Catered lunch and team events.
In the News:
Named to Deloitte Technology Fast 500.
Inc 5000 - fastest growing private companies in 2020.
Crain’s New York Fast 50.