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Growth Marketing MBA Intern

Jona Health
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We are seeking an ambitious, creative and data-driven Growth Marketing MBA Intern with strong experience in consumer and/or B2B growth marketing to join the Jona family as we grow at lightning speed. The successful candidate will contribute to driving customer acquisition, brand marketing and B2B sales strategies.  You will work closely with Jona’s Chief Commercial Officer to communicate Jona’s vision across every channel alongside our Marketing, Sales, Partnerships and Product teams. Please note that this role can be based in New York, NY, or remote within the US.

Key Responsibilities:

  • Growth Strategy & Execution: Support the team’s execution of growth strategies focused on customer acquisition, conversion, and lifecycle marketing
  • Performance and Lifecycle Marketing: Support performance marketing campaigns (email, SMS, social, and influencer) and lifecycle touchpoints to maximize engagement, retention, and repeat purchases
  • Data-Driven Insights: Implement and refine BI tools and dashboards to analyze performance, providing actionable insights into customer behavior and marketing effectiveness.
  • Cross-Channel Optimization: Design and execute A/B tests across marketing channels to improve targeting, messaging, and creative performance, resulting in increased conversion rates and reduced customer acquisition cost (CAC).
  • Brand Partnerships: Collaborate with external partners to develop and manage co-branded initiatives that drive brand awareness, customer trust, and organic growth.
  • Product Marketing: Work cross-functionally with product and customer experience teams to align growth efforts with product launches and customer feedback.

Qualifications:

  • Currently pursuing an MBA with a focus in Marketing, Strategy, or a related field.
  • 2+ years of work experience in marketing, growth strategy, or related roles (experience in healthcare, DTC products, or SaaS is a plus).
  • Proficiency in digital marketing platforms (Google Ads, Meta Ads Manager, Klaviyo, etc.) and data visualization tools (Excel, Looker, Tableau).
  • Strong understanding of key growth metrics (CAC, LTV, AOV) and experience in lifecycle marketing, referral programs, and retention strategies.
  • Exceptional analytical skills with a proven ability to interpret data and apply insights to optimize campaigns.
  • Excellent communication and project management skills, with the ability to manage multiple initiatives in a fast-paced environment.

What You’ll Gain:

  • Hands-on experience contributing to high-impact growth marketing projects in the healthcare tech space.
  • Opportunities to collaborate directly with senior leadership and cross-functional teams.
  • The ability to refine your growth marketing skills through real-time experimentation and innovative marketing approaches.